Sales Geek was founded to change the way the world perceives sales

Imagine the thing you are most passionate about…

…Now imagine that everyone else’s experience of that passion seems to be negative!

That’s how our Geeks feel everyday about their passion for sales.

So we decided to do something about it. ‘Sales’ has become a dirty word and we have had enough!

We are on a mission to change the way world perceives sales. Chief Geek and Founder Richard Few explains more.

Meet the Geeks

Mike Ode

Professional Development Geek

Mike is a Director of Sales Geek Professional Development part of the Sales Geek Group! He has trained some of the best leaders across the UK including our own Chief Geek. Part of a dynamic duo with his wife Sarah, Mike packs in creativity, energy and insight into all his training. He’s learning all the time of course, but there isn’t much he doesn’t know about professional development. Football on the other hand… As an Evertonian he doesn’t know that for toffee!

Geek Value: Make things fun

Sarah Ode

Professional Development Geek

Sarah is a Director of Sales Geek Professional Development, part of the Sales Geek Group! Part of the dynamic duo with her husband Mike she designs some of the best professional training around. Sarah is on the cutting edge with training, she’s the queen of research and tailors every Geeky session to our client’s needs. She is a fan of true crime books which always keeps Mike on his toes! Weekends are usually spent walking with family.

Geek Value: Always be learning

Richard Few

Chief Geek and Founder

Richard founded Sales Geek to change the way the world perceives sales and make world class sales leadership available for everyone not just large corporations. Weekends are for family, Reggie the bulldog and the rugby pitch, not always in that order. You might say that as a rugby player as well as a Sales Geek he specialises in conversions!

Geek Value: Do the right thing

Lucy Profile Sales Geek

Lucy Few

Chief People & Finance Geek

Geek Director Lucy is the Geek you’ll deal with when we get to sorting contracts and invoices. She is also our wellbeing Geek and the person we all turn to for a plaster on a grazed knee or a well earned duvet day. She’s the one you’ll hang out with most on a night out, she’ll dispense wisdom to sort your life out and keep you amused with innuendo aplenty.

Geek Value: Geek’s care

Jonathan Finch

Group Sales Director Geek

Geek Director Jonathan is force of nature. If Finchy’s on your side things are going to happen fast. He loves it when a plan comes together for his clients. At the weekend you can find him trawling antique fairs like a Northern David Dickenson searching for the coolest thing possible at the lowest price! What a Bobby Dazzler!

Geek Value: Get shit done

Your sales director James

James Denny

Chief Strategy Geek

James is a Director of Sales Geek. In the dim and distant past he used to be a sonar operator in the Navy and knows a few bleeping things about sales and business growth too. James has worked on business strategy for over 20 years and helped sell businesses for over £700m in the last seven years. James puts his strategic brain to use on the tennis court where his best laid plans are usually undone by his failing body!

Geek Value: Be Brave, take calculated risks.


John French

Chief Marketing Geek

John is a Geek Director and our resident Marketing Geek. A keen fisherman, John is patient, safe in his knowledge he has the right digital bait on his hook!! Having advised clients for over 15 years, there isn’t much he doesn’t know about generating leads and driving sales. He has worked with clients of all sizes to generate multi-award winning, results-driven, campaigns. He enjoys spending time with his family and naturally squeezes in a bit of fishing at every opportunity.

Geek Value: Change the World

Secret Geek

Secret Geek

Secret Geek

Some say that our secret Geek is half Canadian, was once kidnapped by Norwegians in Paris and snogged a Hollywood actress. All we know, is that he is our constantly, creative content Geek. If you’ve liked, shared or commented on our social media then that’s our Secret Geek sauce working it’s magic.

Geek Value: Make things fun.

Erik Sales Geek

Erik Pollitt

Learning & Development Geek

Erik’s sales training CV reads like one you’d make up if only you had the imagination. Erik is the reason that you’ll return to SalesGeek© again and again for training. With his help we are already on our way to becoming the best sales training provider in the UK. Mon Dieu! – Erik’s spends his spare time at his chateau in France!

Geek Value: Always be learning

Sales Geek Matt 3

Matt Simmons

eCommerce Geek

Matt is our e-commerce Geek. From celebrity accounts to seven figure businesses Matt has weaved his magic. Formally a lighting technician on the sets of Jersey Boys and Shrek the Musical, his specialist knowledge will help illuminate your e-commerce business. At weekend’s you’ll finding him bombing at Comedy Store Gonzo nights with his “stand-up” routine!

Geek Value: Make things fun

Birkett Profile Sales Geek

Emily Birkett

Office Geek

Emily is our office Geek, if you phone the bunker it will invariably be her dulcet tones you hear. If you’ve enjoyed training or a meeting at the bunker then you have Emily to thank for making your experience a fantastically Geeky one.

Hyper organised, Emily keeps all the Geeks on their toes and makes sure they are where they should be, when they should be.

Geek Value: We care.

Our Values

What does it mean to be a Sales Geek? What can you expect when you work with us? SalesGeek© has a very clear strand of DNA that runs through all of us, which all adds together to form the anatomy of a Geek.


Compassion starts at home. Being a Geek is belonging to a tribe. We look out for each other and that attitude transfers to our clients.


Geeks speak up for what’s right rather than what’s easy. We are committed to a high standard of personal conduct and have the courage to make tough decisions.


If we aren’t having fun doing it then why bother? Geeks strive to transfer that innate sense of fun to our guests, clients and Geekophiles.


Procrastination is the thief of time. Time is our most precious asset, why waste it? Geeks commit to something, then do it.


A Geek is never comfortable. We are genuinely excited to learn new stuff and adapt and thrive within an ever changing world.


Our company was founded with the mission to: "change the way the world perceives sales". That mission has not faltered and each Geek has a contribution to make in realising it.


The Geek Bunker™ is our home. It’s where we come to recharge our geekiness!

If you are visiting for training or just popping in to meet a Geek, You are in for a treat! Our space is geared for learning in a fun and relaxed environment. We use the latest AV equipment, have room for 28 delegates conference style with break out rooms and spaces including ‘The Snug’, ‘Reggie Bulldog’s mini-snug’ and the ‘Thinking Room’, complete with pool table! We even have our own geek glasses wall if anyone needs to unleash their inner geek to add to their experience (trust us, everyone does!).

All our courses mix seminar style with workshops, group discussions and exercises. Our trainers are massively experienced and have a wealth of knowledge that is almost unparalleled. Not only that, they are able to communicate that experience in a way that is easily digestible and transformative for individuals and businesses alike. At SalesGeek© we cater for every learning style at a pace that suits the individual. We even have you covered for lunch. Here at Geek we know good food and we know what goes into making a successful working lunch.

The Bunker is easily accessible, less than 5 minutes from junction 7 on the M65 with loads of onsite parking. In fact you can even reach us by canal as we are 1 minutes walk from the Leeds Liverpool Canal’s Pilkington Bridge (#114C for all you fellow Geeks).

What we are currently up to

Business Lessons To Take From The Tiger King

If you’ve read any of our blogs before you will know that we see many movies and cultural touch points as allegories of our business dealings, and the latest Netflix phenomenon, Tiger King: Murder, Mayhem and Madness, is no different. ***WARNING CONTAINS SPOILERS*** So what business lessons can we possibly learn from a… polygamous, one-time…
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Getting a Tune from Zoom: The Geek Way.

Our Top 7 Tips for making the most of your Zoom calls. Since we’ve all been confined to barracks following the Coronavirus outbreak we’ve been learning new ways of working. For most of us we still need to work collaboratively and crave some human attention as we work. Whilst there are plenty of tools out…
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Secret Geek’s Guide To Working From Home Part II

Five MORE Top Tips To Creating a Geeky Bunker at Home! Well that aged well! I wrote a blog last week, before the lockdown but crucially also before the schools were closed. And all bets are now off! <<<Read Secret Geek’s Guide To Working From Home Part I>>> What are we to do now whilst…
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James Denny Joins The Board At Sales Geek.

*** Good News From The Bunker *** At the current time we thought it would be good to share with you some good news coming straight out of the Geek Bunker (or at least from our collective Geek burrows) We are delighted to announce James Denny as our latest Director! Many of you will already…
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Secret Geek’s Guide To Working From Home (Part I)

Six Top Tips To Creating a Geeky Bunker at Home So it’s come to this. You are facing the prospect of working from home for the foreseeable future. How will that work for you? Change is always a bit worrisome but thankfully Secret Geek can help with this one. Our Secret Geek is a home…
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Where do you start when things things turn on a dime and the world as you know it stops?

That’s the question we are all facing with our businesses this morning. So this is what we have done at Sales Geek and it feels right. We’ve gone back to our values and put them front and centre. We start where we always start: Geeks care Over the last two days we’ve just checked in…
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