About us
Richard Few
FOunder & Chief Geek
Changing the way the world perceives sales.
Sales Geek was founded to change the way the world perceives sales, nothing more, nothing less. We are aware that sales has almost become a dirty word and we are determined to do something about it. Part of that mission is centred around supporting small businesses and providing them access to top-level sales talent (your franchisees) when ordinarily they would be priced out of the market. You can find out more about our story, who we are and what we do below, for now have a listen to our founder and Chief Geek Richard Few. Scroll down for a brief introduction to all things Geek.
Your Sales
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The Sales Geek Story
Sales Geek was founded to change the way the world perceives sales, and a notion that sales could, and should, be better. Maybe that dream seemed out of reach when Richard started the company back in 2017. But if our story tells us anything it’s that from humble beginnings so much can be achieved with big dreams and the effort to match. We have been exactly where you are now, dreaming of something better. Sales Geek HQ is Franchise number one. Check out our story opposite.
If you want to change the world, you need to change your story.
Our Mission and Values
Changing the way the world perceives sales.
Values are like fingerprints. Nobody’s are the same, but you leave ’em all over everything you do.
CARE
Compassion starts at home. Being a Geek is belonging to a tribe. We look out for each other and that attitude transfers to our clients.
ALWAYS LEARN
A Geek is never comfortable. We are genuinely excited to learn new stuff and adapt and thrive within an ever changing world.
**IT DONE
Procrastination is the thief of time. Time is our most precious asset, why waste it? Geeks commit to something, then do it.
MAKE IT FUN
If we aren’t having fun doing it then why bother? Geeks strive to transfer that innate sense of fun to our guests, clients and Geekophiles.
BRAVE
Geeks speak up for what’s right rather than what’s easy. We are committed to a high standard of personal conduct and have the courage to make tough decisions.
THE WORLD
Our company was founded with the mission to: “change the way the world perceives sales”. That mission has not faltered and each Geek has a contribution to make in realising it.
Sales Geek Awards
awards are the recognition of commitment to a purpose
Over the years we’ve been really fortunate at Sales Geek to be recognised for the work we do and we are priviliged that the work our franchisees do in their business communities truly makes a difference.
All our training products are endorsed by the ISP
Our Accreditations
FAQs
Sales Geek is the number one provider of part-time sales directors in the world. Since 2020 we have supported 2,500+ local businesses and trained 10,000+ sales leaders, and our training is endorsed by the Institute of Sales Professionals. We were also shortlisted for International Business of the Year at the British Business Awards 2026.
The network holds more than 1,800 years of collective sales leadership experience, across the UK, the US, India, Malaysia, the GCC and Mongolia. Every Geek is an experienced sales leader, not a generalist consultant.
Yes. Sales Geek training is endorsed by the Institute of Sales Professionals. Clients can earn CPD points for each hour of training they complete, working towards ISP membership of their own
Yes, and it has been recognised independently. Sales Geek features as a case study in the 2026 Enterprise Nation report on digital and AI adoption among UK SMEs, produced with Google, Sage, Dell Technologies and Square. Sales Geek in Manchester was also named by Rishi Sunak in a June 2026 LinkedIn post as a business using AI safely and efficiently in its management systems and client work.
Since 2020, Sales Geek has generated more than millions of dollars in revenue for clients and managed more than 8 billion dollars of client revenue, alongside supporting 2,500+ local businesses and training 10,000+ sales leaders.