Sales Geek

Sales Geek Bolton aims to help the businesses of Bolton, Bury and North Manchester thrive and grow. Offering outsourced industry-leading sales directorship and training to guide you and your company towards unrivalled success.

An entrepreneurial, forward thinking collective with a proven track record across sales, business development, commercial leadership and education.

Colleagues and references would describe us as ambitious, fun and resourceful whilst maintaining a high level of integrity to match our reputation.

We always deliver with positivity and offer a different, more youthful perspective on how to drive your sales function forward. Adept to change, and always learning, it’s our ability to stay on the steep trajectory curve which will ensure your business does the same.

Sales Highlights:

  • Took a US based start-up from zero to an eight figure business across Europe in 24 months.
  • Implemented a successful B2B strategic plan which saw over 90% conversion of pipeline in year one.
  • Led a high performance team of junior and senior sales people across EMEA, guiding them to deliver upon successful PDP’s and progression.
  • Started 2 successful part time ecommerce businesses, both hitting single or double digit YoY growth to date.
  • Grew sales with one of the Europe’s largest retailers to become the number 1 customer for a huge global sportswear brand.
  • Won Senior Key Account Manager of the year in 2019, being recognised for strategic implementation of a 3 year business plan and over achieving targets.
  • Implemented a new qualification process for retail targets leading to increased conversion rates and healthier market share.
  • Inputted various protocols and process at both a start up and enterprise level, one example being a net vendor margin practice when negotiating new terms and embedding into the teams KPI’s, contributing to increased bottom line.
Some of the common things you might find your sales director doing might include:

Creating new revenue streams, this might be looking specifically into new market verticals or sales platforms, this might also be setting up a new distribution network across your region and everything that goes along with that such as pricing margins, new product propositions, sales targets, dealer commissions and growth/loyalty schemes.

Qualification Process, Client Matrix, Competitor understanding and analysis, this can create a real focus and understanding your key clients and key markets, we have had success in improving conversion rates by more than 4 times over, imagine if you knew that you had a 90% chance of closing the deal with a new prospect because you had a solid qualification system in place. Imagine you had a customised tool for your business to show you your ideal client to Engauge with rather than the headache of cold calling with not many results.

Skills Gap analysis, Sales Training A unique view and deep dive from the bottom up focusing on any shortfalls in your sales team highlighting common gaps such as objection handling, closing the deal, prospecting, negotiation, and networking.

The numbers, Pipeline, Actuals, Forecast, Creation and understanding of the companies’ sales numbers aligning with P&L expectations accurately forecasting and understanding the sales numbers, the sales pipeline, and the actual sales number and how to turn the dials to fill any sales shortfall making sure the company is profitable and has health margins.

Prospecting, Buyer profiling and pitching. One of my favourite subjects is understanding different buyer types and how to appeal to each unique profile, how to influence decision makers and score highly on their buying matrix giving yourself a high chance of converting the sale.

Understanding how to build value and return on Investment, there are many reasons why someone might buy something and many reason why we might make a sale or not and further understanding these reasons and how to use them to build value with your client will help you grow your revenue

Nurture and build a winning Sales infrastructure, on many occasions we have great success in mentoring, developing and evolving sales teams focusing on culture, good sales practice and best performing sales skills. We can get involved in the recruitment and interview process as well and really help you build a first-class sales infrastructure for your business.

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