The Sales Mastery Podcast
With James Denny
The Sales Mastery Podcast: Deals, Discipline & Direction with Denny Hosted by James Denny, Global Chief Operating Officer at Sales Geek, this podcast is for sales leaders, business owners and commercial operators responsible for revenue. With more than 35 years in sales and senior leadership, James explores the structural and behavioural forces that shape performance: qualification, forecasting, decision-making, pressure and leadership standards. Each episode centres on a single commercial tension and examines it through the lens of real-world experience.
In this episode, James explains why discipline is the defining factor in sales performance. He breaks down the five observable behaviours that appear in the top seventeen percent of salespeople and shows how discipline compounds over time. He also explains where discipline erodes, how leaders undermine it, and how to rebuild it with clear standards and consistent habits.
A free companion playbook is available in the comments. No email. No phone number. No data capture. Just a resource to help you put the ideas into practice.
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