Your Sales Director in Central & Northern Hertfordshire
Our experienced team covers Central & Northern Hertfordshire, backed by
the Sales Geek network, their processes and award winning training used across the country.
Meet the Central & Northern Hertfordshire team
Explore what the team can do for your business
Core Services
What We Do
Client Testimonials
What clients say about working with Ray
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★★★★★
After attending Ray's Sales Supercharger course, I realised that whilst I'd been doing many things right, I'd also developed some bad sales habits without even knowing it. That led me to sign up for Ray's Sales Mentoring, one of the best business decisions I've made. We now track every stage of the sales journey, and the results speak for themselves…After attending Ray's Sales Supercharger course, I realised that whilst I'd been doing many things right, I'd also developed some bad sales habits without even knowing it. That led me to sign up for Ray's Sales Mentoring, one of the best business decisions I've made. We now track every stage of the sales journey, pipeline, invoicing, revenue, conversion rates and the reasons behind every outcome. The results speak for themselves: in 2025 our win rate was 63%. So far this financial year it's an incredible 97.8%, and we're on course to triple our turnover, a 200% increase in revenue compared with last year.
Your Sales Supercharger course was excellent, but what's really transformed my business is Your Sales Mentor Service. You've helped me identify which clients are profitable and which are losing me money, and worked with me to fix it. On my last three proposals I increased my prices by 50%, and nobody batted an eyelid.
Piers Chipperfield
Business Owner, IT Services
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★★★★★
Before taking Ray's Sales Supercharger course, my approach to sales was unstructured and lacked direction. Ray's training was practical and immediately applicable, going deeper into the psychology behind sales techniques rather than just teaching them. Since completing the course, out of every 10 conversations with potential clients, we've closed 7 deals.
Leena Shah
A+L Architecture Studio, Hitchin
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★★★★★
Ray brings such energy, clarity and practical wisdom to every session. Whether you're just starting out or need a boost to reignite your sales strategy, this course is packed with actionable insights that really deliver. I was recommending Ray long before joining BNI, and I'll continue to do so, because great advice, great training and great people deserve to be celebrated.
Jenny Adams
MAHR
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★★★★★
One of my team members recently did the Sales Supercharger course with Ray. It was interactive, gave the team a chance to share their own experiences, and helped them see how the material could be applied. He's since developed his own elevator pitch and used it at events with real results.
Jim Wright
Managing Director, Principle Defence
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★★★★★
Ray's Sales Super Charger course has been a game-changer. It's broken down in a way that makes complex sales strategies simple and easy to understand. Since completing the course, we've seen a remarkable 46% increase in sales at JM Display.
James Ellis
Managing Director, JM Display Ltd
All training endorsed by the Institute of Sales Professionals (ISP). CPD points available.
