EF-100 SUPPORTING INFORMATION
Please find below all the supporting evidence for Sales Geek’s submission for the Elite Franchise Top 100 – 2026. Each piece of evidence is coded within the submission so you can find what you are looking for more easily.
Q
Quote
V
Video
P
Playist
L
Link
Support Section
The training package you offer...
The Sales Geek Franchise training package is comprehensive & practical, with 100+ hours of structured training per year for every franchisee. This includes onboarding, product training, quarterly meetings, peer-to-peer learning, networking & mentoring.
Pre-contract
Prospective franchisees are introduced to Sales Geek & our culture from the outset through:
- Conversations with our recruitment team
- Franchise prospectus L2.1
- YouTube playlists P2.1
- Performance data from new franchisees
- Open access to our network for candid conversations
- Guidance on funding/contracts from our finance & compliance team, plus direct contact preferred funder.
Our newest Geek, Tim Bardgett, talks about his pre-onboarding experience: See V2.1
Induction/Onboarding
Once signed, new franchisees attend our onboarding at HQ in Lancashire. This continuously evolving 40-hour, week-long intensive course continues online for six weeks with live links, resources & recordings. Mark Hargreaves, West Yorkshire franchisee, summed it up: See Q2.1
Training covers our product & service portfolio, building a following, growth strategies, social selling & the roadmap to £1m business growth. Franchisees are matched with a buddy & supported by HQ during first client sessions. Additional training is delivered quarterly in person, peer-to-peer via our learning hub & through weekly podcasts.
A key result of our ever improving onboarding experience: 90% of franchisees win their first client within a month. The record was Jeff in Arizona (2 days), now beaten by Tim, who signed his first client during onboarding!
On-going support offered
Our core value “Geeks are always learning” underpins the development we provide. Monthly training is built into franchise schedules. Recent sessions include:
- Middle & Bottom of the Funnel sessions led by Head of UK Commercial Growth
- 121 mentoring & business development with 23 UK Geeks Q3.1
- Weeks 2–3 of onboarding
- USA & UK Quarterly Meetings
- Franchise Advisory Board
- UK/USA marketing meetings
- Monthly product training from our Head of L&D & Global COO
- Monthly webinar. See V3.1
Quarterly meetings: in-person HQ events with structured agendas, updates, awards, guest speakers & peer-to-peer sessions. At a recent meeting, franchisees heard the inspirational story of Mike Bates L3.1. See video snapshot: V3.2
Product training: each service update (Your Sales Director is now v10.0) comes with new training, delivered live, recorded, & stored on our hub with playbooks/resources. Q3.2
Franchise Advisory Board (FAB): Representing the network, driving improvements & our Continuous Improvement Plan.
Marketing assets – an expanding bank of collateral, training in video/social, & in-person support at events.
CPD: Training is ISP-endorsed, enabling franchisees to earn & issue CPD points.
In-field support: 121 business planning, delivery assistance & mentoring, guided by performance data.
Scale-up sessions: Directors run 121s using our scale-up roadmap. Established franchisees now employ staff & have attracted inward investment.
Peer-to-peer mentoring: new franchisees are paired with experienced Geeks to support their journey.
HR, support, mental health initiatives, diversity & culture
At Sales Geek, the value “Geeks Care” runs through everything. Our franchises are designed to give owners freedom and flexibility, no fixed hours, no leave requests, and control over their lifestyle.
But we also provide deep, personal support. We have stepped in to deliver client services when franchisees were unwell or in times of need, and have restructured terms during bereavement or financial hardship, as well as offering personal guidance during stressful times.
Darren Neill (Sales Geek, Lancashire) outlines how Sales Geek has completely transformed his life at the same time he helps transform the businesses he works with. See Q4.1
Our UK Managing Director supported by Sales Geek HQ is an Ambassador for The WLA (Women Leaders Association) championing women in business and helping bridge the gender gap in sales and business leadership.
We celebrate diversity and inclusion, recognising cultural holidays such as Pride Month, Ramadan, and Eid. HQ provides resources (e.g. prayer room, marketing packs) while leaving participation optional. A standout cultural highlight is our annual Geekfest, a family-friendly festival bringing together franchisees, HQ staff, and families. It builds belonging and community while recharging the network.
On the practical side, we provide:
- Free IT support
- Confidential counselling and therapy (up to 6 HQ-funded sessions)
- A values-led culture driven by “Geeks Care” and “Geeks Are Brave” See L4.1
Additional assets or resources for new members
Franchisees are equipped with extensive resources to launch strong:
- Personalised marketing collateral – Whilst at HQ for onboarding Franchisees receive T-shirts, email signatures, business cards, and digital assets tailored to their brand.
- Social media resources – Franchisees receive themed, regularly updated social media packs plus training on how to use our library of over a thousand resources.
- PR collateral – A professional photoshoot at HQ combines with a PR toolkit enabling Franchisees to work with local press. HQ team issues press release in franchisees area at launch.
- Networking support – First-year memberships in a local networking group is included as is membership of the Institute of Sales Professionals. Franchisees receive training in our Geeky networking approach.
- Video training – Franchisees receive the benefit of our in-house video expertise as well as hands-on coaching, and access to HQ facilities and equipment.
- Podcasts – Fortnightly HQ-produced episodes celebrate wins, answer questions, and keeping everyone connected.
Sales Geek equips franchisees with ready-to-use resources, ensuring they can hit the ground running. Personalised business cards enable immediate networking, while branded display banners allow franchises to establish a professional presence at expos and local events. One of our newest franchisees Nigel Eatough (Sales Geek, Exeter) secured their first client within a week simply by taking a stand at a local networking group using his Sales Geek-branded banner. These resources give franchisees immediate credibility, visibility, and the tools to start building their client base from day one.
The Training Package We Offer...
Pre-contract
P2.1
Are you considering a Sales Geek Franchise?
V2.1
Tim Bardgett
Sales Geek (Cornwall)
Induction/onboarding
Ongoing Support Offered
One particular franchisee called me at short notice with the “feeling” that a client was going to call time on their working relationship. My advice was to establish a regular cadence of meetings with the economic buyer in that business so that they could have clear sight of what David had achieved so far and what plans were looking like for the future. From this he was able to increase the number of days the client required from him rather than lose them altogether
V3.1
Monthly Webinar
L3.1
Inspirational Speakers
V3.2
Quarterly Meeting
Sales Geek have consistently invested in developing their products, constantly refining and evolving them so they are easier to use as a franchise and ultimately provide maximum value for our clients
HR, Support, Mental Health Intiatives, Diversity and Culture
What impact have I had on others as a result of being a Geek? This happens on two fronts – family and business colleagues. For my family, the positive impact has been incalculable. The happiness I have, the time I spend with them, the little luxuries we now have as a result of the reward of what being a Geek allows me to earn, it’s all changed everything about my home and family life. I smile every day, even when I’m exhausted, I have the best job in the world. They see that, and it makes them happy.
